In the News

  Reality Bytes Author: Tom Marcinko Issue: April, 2012, Page 98 AR in Action Demo Use “AR” marker about to open a 3-D Surprise 1. Go to www.popartoys.com/ardemo on your PC browser (no MAC application yet). 2. Hit “Install” where prompted. 3. The AR Demo will download onto your computer. Afterwards, you webcam will activate. 4. Hold [...]

Popar Books will jump out at you! MARCH 29, 2012 I had such a fun time reviewing the Popar 3D books, I don’t even really know where to begin. These books are like no other. As if by magic, the items on the pages of your book will come to life in a 3D form [...]

Why I Love Augmented Reality Right Now By Daniel Donahoo Over the last month I’ve had the pleasure of engaging with a range of augmented reality tools for both children and adults that have me really loving watching this space develop. What is most exciting is seeing the potential, the way developers and designers are playing [...]

Best Books To Wow You…And Give You Nightmares Winner – Popar Toys One of the buzzes at Toy Fair 2012 was “augmented reality.” What’s that? It is when computers can add to your sense of enjoyment of the toy through sight, sound, feel or smell. In this case, Popar Toys (read our previous post on Popar [...]

5 Interesting Things we saw at the Toy Fair By  Eddy Similar to E3, Comic Con and other major conventions Toy Fair can be pretty overwhelming.  Because of this it is easy to fall into the trap of only seeing the “major” brands.  Yet after attending Toy Fair for the last couple of year , [...]

Popar Toys: New 3D Technology for children Posted by Ted Hicks Tech Company First to Market 3D Affordable Toys in the US Popar Toys debuts books, interactive paddles and action figures at New York Toy Fair Digital Tech Frontier, LLC a leader in cutting edge technology for more than fifteen years, creating innovative concepts and [...]

Augmented Reality: The “New” Virtual Reality You can find this new technology almost anywhere—in advertisements, toys, movies, and maybe someday your pants (we’re not kidding). By Eric Griffith We all know at least a little about virtual reality, or VR, whether we realize it or not. Just think of films and TV shows, such as [...]

  Toys 2.0: Familiar Classics get Tech Upgrades Grabbing the spotlight at this year’s toy fair is the power surge of touchscreens, apps and other tech-based toys. NBC’s Clare Duffy reports. By Janelle Richards and Janae Frazier NBC News NEW YORK — At this year’s American International Toy Fair Showroom, classic toys got a new [...]